22nd March 2017

Is an App a Good Choice for Your Company?

  Perhaps it’s time to expand your business, or you just want to expose more people to your company. A lot of companies these days are looking to craft their own app, with the smartphone boom providing a lot of exposure to companies that would otherwise be ignored. People have…
17th March 2017

Pros And Cons Associated With Pay-Per-Click

Several ways are there to go about attracting targeted traffic to your site, and many consider PPC to be one of the most powerful methods to promote your online business. It offers to send visitors to your website with every click on your ad, in exchange for an agreed fee…
15th March 2017

Substantial Brand Building Strategies

When it comes to marketing, the brand is the part that sticks out most. Branding any organisation or business must develop a business name and a recognisable logo or symbol that sets the company apart and makes it different from others. Building a brand is an integral aspect of business…
21st February 2017

Why Responsive Design is essential in 2017

The Internet is a constant presence in our lives – we use it for work, entertainment, information, education. While plenty of people still use the internet via a desktop or laptop, the world is slowly switching to portable devices like phones and tablets to get their fix. But there’s such…
20th February 2017

Why you should reconsider Google+ for your business

Initially launched by Google on 2013 as a competitor to Facebook and LinkedIn, Google+ had a rocky start and quickly earned a bad reputation among some due to initially appearing as a copycat imitation of Facebook and some issues with integrating Google+ into other Google services such as YouTube. Since…
17th February 2017

Why Regular SEO Auditing Is Essential For Your Website

A lot of business owners take SEO as a one-time affair, but in reality, it isn’t so. Running an audit on your site regularly can uncover all sorts of technical and non-technical flaws within and gives you a ton of ideas for boosting search traffic. Keeping records of your findings…