WordPress Website, 2 Years SEO, Social Media & Paid Ads — 600% Revenue Growth in 6 Months

Client: Vigor Doors

Industry: Manufacturing — Fire Doors, Acoustic Doors & Doorsets

Location: Darlington, North East England, UK

Website: Visit Live Site →

Platform: WordPress

Services Delivered:

• WordPress Website
• SEO (2 Years)
• Social Media Management
• Paid Advertising (Google & Meta Ads)

Key Result: 600% revenue increase within 6 months of full campaign launch

Vigor Doors is a North East UK manufacturer of fire doors, doorsets, acoustic and soundproof doors, and bespoke screen solutions — founded by Gareth Davies and Claire Lowes with a mission to get fire doors right, first time. With a strong product offering and genuine passion for fire safety, they had the expertise and the product but needed a stronger digital presence to reach more commercial and domestic buyers.

What They Needed:

• A professional WordPress website that reflected their expertise and positioned them as a credible UK fire door manufacturer
• Long-term SEO to build organic visibility for fire door and related searches in the UK
• Social media management to build brand awareness and engage their target audience
• Paid advertising to generate qualified leads and enquiries in the short term while SEO built traction

The combination of a well-built website, consistent SEO, targeted social media, and paid advertising all working together delivered significant revenue growth within 6 months.

What We Built:

We built a professional WordPress website for Vigor Doors — designed to establish credibility, clearly communicate their product range and expertise, and convert visitors into enquiries and orders.

Design:

• Clean, professional design appropriate for a B2B and B2C fire door manufacturer
• Strong emphasis on safety, quality, and expertise — core to the Vigor Doors brand
• Clear product range presentation across fire doors, acoustic doors, doorsets, and screens
• Founder story and company mission prominently featured (building trust with buyers)
• Testimonials and case studies integrated for social proof
• Multiple clear enquiry CTAs throughout

Key Pages Built:

• Homepage
• Product pages:
  • Fire Doors
  • Fire Doorsets
  • Acoustic / Soundproof Doors
  • Screens
  • Custom / Bespoke Doors
• About Us (founding story — Gareth and Claire)
• Services / Custom Requirements
• Testimonials
• Blog / News (fire safety education content)
• Contact / Get In Touch
• FAQ

Conversion Focus:

• Phone number prominently displayed throughout
• Multiple enquiry forms (product pages and contact)
• Chat / callback options
• Custom specifications CTA (“Click here to discuss custom requirements”)
• Trust signals throughout (BS standards, fire ratings, UK manufacturing)

Mobile:

• Fully responsive across all devices
• Mobile-optimised forms and CTAs
• Fast loading on mobile connections

What We Did:

We delivered a sustained 2-year SEO programme building Vigor Doors’ organic visibility across fire door, acoustic door, and fire safety related searches in the UK.

Technical SEO (Ongoing):

• Full technical SEO audit at start of engagement
• Core Web Vitals monitoring and optimisation
• Page speed improvements
• Mobile usability
• XML sitemap management and submission
• robots.txt configuration
• Canonical URL management
• Schema markup (Product, Organization, LocalBusiness, Article)
• Internal linking strategy
• Regular crawl monitoring and error resolution

On-Page SEO:

• Keyword research — fire doors, acoustic doors, fire doorsets, soundproof doors, custom fire doors UK
• Product page optimisation (fire doors, doorsets, acoustic doors, soundproof doors, screens)
• Homepage optimisation
• Location-based SEO (North East UK, Darlington, national UK coverage)
• Meta title and description optimisation across all pages
• Heading structure (H1/H2) across all pages
• Image alt text across product and blog imagery

Content SEO: Vigor Doors had a genuine depth of knowledge about fire safety — we channelled this into a content strategy that built topical authority and captured research-stage traffic.

Content Areas:

• Fire door education (what is a fire door, how do fire doors work, fire door ratings FD30/FD60/FD90)
• Acoustic and soundproof door guides
• Fire safety legislation and compliance content
• Installation and maintenance guides
• Industry news and updates
• Case studies from completed projects

Local SEO:

• Google Business Profile setup and optimisation
• Local citation building (UK construction and fire safety directories)
• North East UK local search targeting
• National UK manufacturer targeting

Link Building:

• Construction and fire safety industry directories
• Trade publication mentions
• Resource content earning natural links
• UK manufacturing directories

2-Year SEO Outcomes:

• Consistent growth in organic search impressions and clicks
• Rankings established for core fire door and acoustic door search terms
• Blog content driving research-stage traffic
• Strong topical authority in fire safety and fire door space

What We Did:

We managed Vigor Doors’ social media presence — building brand awareness, communicating their fire safety expertise, and engaging with both trade and consumer audiences.

Platforms Managed:

• Facebook
• Instagram
• LinkedIn (trade/B2B audience)

Content Strategy:

Vigor Doors has a genuine, passionate story — two founders determined to get fire safety right. We built a social media presence that reflected this authenticity.

Content Types:

• Product showcases (fire doors, doorsets, acoustic doors)
• Completed project photos
• Fire safety education posts
• Fire Safety Week and awareness campaign content
• Behind-the-scenes manufacturing content
• Founder and team content
• Customer testimonials
• Blog article promotion
• Industry news and regulatory updates

Content Themes:

• “Getting fire doors right, first time” brand positioning
• Safety education and awareness
• UK manufacturing pride
• Bespoke and custom capability
• Trade and commercial audience content (architects, developers, contractors)

Community Management:

• Comment and message responses
• Enquiry routing to sales team
• Review monitoring and responses

What We Did:

We set up and managed paid advertising campaigns on Google and Meta — generating qualified enquiries and direct sales while the longer-term SEO and social media work built organic traction.

Google Ads:

Campaign Types:

• Search campaigns targeting fire door purchase intent keywords
• Display remarketing to website visitors

Key Search Campaigns:

• Fire doors UK
• Buy fire doors
• Fire door manufacturer UK
• Acoustic doors
• Soundproof doors
• Custom fire doorsets
• Fire door supplier North East

Campaign Structure:

• Separate ad groups by product type (fire doors, acoustic doors, doorsets, bespoke)
• Tight keyword match types for quality control
• Negative keyword list (DIY, cheap, second-hand)
• Location targeting — UK national with North East emphasis
• Ad extensions — call, sitelink, structured snippets

Meta Ads (Facebook & Instagram):

Campaign Types:

• Awareness campaigns (brand visibility in target audiences)
• Lead generation campaigns (enquiry form ads)
• Retargeting (website visitors and engaged social audiences)

Audience Targeting:

• Construction professionals (architects, contractors, project managers)
• Property developers
• Homeowners (domestic fire door buyers)
• Business owners (commercial fire door compliance)
• Retargeting — website visitors and page engagers

Ad Creative:

• Product photography
• Before/after project imagery
• Fire safety awareness messaging
• Bespoke door showcase
• Founder story content (brand awareness)

Results: The combination of Google search ads capturing high-intent buyers and Meta ads building awareness and retargeting warm audiences — alongside the website, SEO, and social media — drove a 600% increase in revenue within 6 months of full campaign deployment.