Magento 2 Migration, Technical Ad Support & Ongoing Maintenance

Client: The House of Things

Industry: Home Décor & Furniture — E-Commerce

Location: India

Website: Visit Live Site →

Platform: Magento 2 (migrated from Magento 1)

Services Delivered:

• Magento 1 to Magento 2 Migration
• Monthly Website Maintenance & Support
• Technical Support for Google & Meta Ads

Engagement Type: Project + Long-Term Ongoing Retainer (2019–2025)

The House of Things is an established home décor and furniture e-commerce brand with a large product catalog and an active customer base. When they came to us, they were running on Magento 1 — a platform approaching end-of-life with no further official security patches after June 2020.

What They Needed:

• A safe, data-complete migration from Magento 1 to Magento 2 before the platform reached end-of-life
• Continued security, performance, and stability through monthly maintenance
• Technical support to ensure their Google and Meta advertising campaigns ran without tracking or integration issues
• A reliable long-term partner who understood their platform and business

The risks were real — a failed migration could mean data loss, broken SEO rankings, and customer disruption. They needed a partner they could trust to handle it carefully.

What We Did:

Migrating an active e-commerce store requires careful planning and execution. We handled the full migration from Magento 1 to Magento 2 with a focus on zero data loss, preserved SEO, and minimal disruption to customers.

Data Migrated:

• Full product catalog with attributes, images, and variations
• Customer accounts and address data
• Complete order history
• CMS pages and content blocks
• Promotional rules and discount codes
• URL structure with 301 redirects (SEO preservation)

Technical Work:

• Magento 2 environment setup and configuration
• Theme development for Magento 2
• Extension evaluation — replaced incompatible M1 extensions with M2 equivalents
• Payment and shipping configuration
• Performance configuration (caching, indexing)
• Comprehensive testing across devices and browsers before go-live
• Staged cutover to minimize downtime

Migration Outcome:

• All data migrated accurately
• No customer-facing disruption during cutover
• SEO rankings preserved via proper redirect mapping
• All existing functionality working on Magento 2

What We Do Every Month:

Since the migration, we have been The House of Things’ ongoing Magento maintenance partner — keeping the store secure, stable, and performing well across 6+ years.

Security:

• Regular Magento security patches applied promptly
• Core and extension updates
• SSL certificate monitoring
• Security scanning and issue resolution

Performance & Stability:

• Database optimization
• Cache and index management
• Uptime monitoring
• Error log review and issue resolution
• Server performance checks

Backups:

• Scheduled automated backups
• Backup verification
• Restore testing

Ongoing Support:

• Bug fixes and technical issue resolution
• Minor store updates as needed
• Platform updates as Magento releases new versions
• Responsive support for day-to-day technical queries

Result of 6+ Years of Maintenance:

• Consistently stable store performance
• No major security incidents
• Issues caught and resolved before they affect customers

What We Did:

The House of Things runs advertising campaigns on Google and Meta. We provided the technical groundwork that makes those campaigns work accurately — this is not campaign management but the essential technical layer underneath.

Google Ads Technical Setup:

• Google Tag Manager implementation and management
• Google Ads conversion tracking setup
• Dynamic remarketing tag implementation (product-level remarketing)
• Google Merchant Center product feed setup and troubleshooting
• Google Analytics 4 integration and goal configuration
• Tag auditing and fixing tracking discrepancies

Meta Ads Technical Setup:

• Facebook Pixel implementation via Google Tag Manager
• Meta Conversions API (server-side tracking) setup
• Standard events configuration (ViewContent, AddToCart, InitiateCheckout, Purchase)
• Product catalog feed setup for dynamic product ads
• Audience pixel verification and testing
• Ongoing tag health monitoring

Why This Matters: Without accurate tracking, ad spend is wasted on guesswork. Our technical setup ensured that the advertising team had reliable data on which campaigns drove real purchases — enabling informed budget decisions.