WordPress Redesign, SEO & Google Ads for a Leading Indian PP/HDPE Fabric Manufacturer

Client: Mewar Polytex Group

Industry: B2B Manufacturing

Location: Udaipur, Rajasthan, India (with global export reach)

Website: Visit Live Site →

Platform: WordPress

Services Delivered:

• WordPress Website Redesign
• SEO (12 Months)
• Google Ads (12 Months)

Engagement Type: Project + Ongoing Marketing Retainer — 12 Months

Mewar Polytex is one of India’s established manufacturers and global exporters of PP and HDPE woven products — operating as a group of five manufacturing companies based in Udaipur, Rajasthan. They serve B2B buyers across construction, agriculture, industrial packaging, and logistics sectors internationally.

What They Needed:

• A redesigned WordPress website that accurately represented the scale and capability of the Mewar Polytex Group — including all five companies and their full product range
• Improved organic search visibility through sustained SEO to attract international B2B buyers searching for Indian fabric and bag manufacturers
• Google Ads to generate qualified export enquiries in parallel with organic growth

The multi-company group structure and extensive product catalog presented real challenges in terms of website architecture and ensuring the right buyers found the right products and entities within the group.

What We Built:

We redesigned the Mewar Polytex website to properly represent a multi-company manufacturing group with a large, technically complex product range serving global export markets.

Design:

The redesign focused on a professional, credibility-focused design appropriate for an established Indian manufacturer targeting international B2B procurement teams.

Key Design Decisions:

• Professional B2B industrial design suitable for international export buyers
• Contact details (email and phone) immediately visible in header
• Prominent “Get a Quote” CTA in navigation — central to B2B lead generation
• Clear mega navigation menu organising products across 6 categories with subcategories
• Multi-company group structure clearly presented
• Certifications prominently accessible (building buyer trust for export procurement)
• Sustainability section (increasingly important for international B2B buyers)

Key Pages Built:

• About

• Products — Full Catalog

• Product Page Structure

• Quote Request System

Performance:

• Mobile-responsive throughout
• Fast loading prioritised
• Core Web Vitals optimisation
• Image compression across product imagery

What We Did:

We delivered a 12-month SEO programme building Mewar Polytex’s organic visibility for industrial fabric, bag, and packaging searches — targeting both Indian domestic buyers and international export procurement searches.

Technical SEO (Ongoing):

• Full technical SEO audit at engagement start
• Core Web Vitals assessment and optimisation
• Page speed improvements
• XML sitemap generation and Google Search Console submission
• robots.txt configuration
• Canonical URL management across large product catalog
• Schema markup implementation (Organization, Product, ManufacturerOrganization)
• Internal linking improvements across product and company pages
• Crawl error monitoring and resolution
• Duplicate content review across similar product pages

On-Page SEO:

• Keyword research targeting international export B2B searches
• Product page optimisation across all 22 products
• Category page (hub page) optimisation
• Individual company pages optimised
• Homepage and About optimisation
• Meta title and description rewrite across full site
• Heading structure (H1/H2) corrections throughout
• Image alt text implementation across product imagery

Content SEO:

• Blog content strategy targeting informational and product-related keywords
• Articles covering product applications, industry use cases, technical guides
• Sustainability content optimisation
• Certification page optimisation (trust signal for international buyers)
• Internal linking from blog to product and company pages

Export Market Targeting:

• US market search targeting (key export destination)
• UK and European market visibility
• International B2B buyer search intent focus
• Country-specific keyword variations

Monthly Reporting:

• Organic traffic performance
• Keyword ranking progress by product and market
• Technical health monitoring
• Monthly recommendations

What We Did:

We set up and managed Google Ads campaigns generating qualified export enquiries from international B2B buyers searching for Indian PP/HDPE fabric and bag manufacturers.

Campaign Structure:

Search Campaigns Setup

Targeting:

• Geographic targeting — US, UK, Europe, Australia, Middle East (key export markets)
• B2B buyer intent keywords
• Manufacturer and supplier search terms
• Import/export focused search terms

Ad Copy:

• Indian manufacturer positioning (cost-competitive, quality certified)
• Direct from manufacturer messaging
• Export capability emphasis
• Certification and quality highlights
• Call extensions (direct phone number)
• Sitelink extensions (product categories, certifications, get a quote)
• Callout extensions (ISO certified, bulk orders, custom specifications, global shipping)

Conversion Tracking:

• Quote request form submission tracking
• Contact form tracking
• Phone call tracking
• Google Ads conversion tag via Google Tag Manager

Ongoing Optimisation (Monthly):

• Keyword performance review
• Search term report analysis and negative keyword expansion
• Bid strategy adjustments
• Ad copy performance testing
• Quality score improvements
• Landing page review and recommendations
• Budget reallocation based on product performance
• Monthly reporting