10+ Years of WordPress Support, Two Redesigns & Custom Theme Development
Project Overview
Quick Facts
Client: Faye Digital (fayedigital.com)
Industry: B2B Technology — CRM, CX & AI Solutions
Location: United States
Website: Visit Live Site →
Platform: WordPress (Custom Theme)
Services Delivered:
- Long-Term Website Support & Maintenance
- Website Redesign (×2)
- Custom WordPress Theme Development
- Regular Page Creation
- SEO (3 Months)
Engagement Type: Long-Term Ongoing Partnership — 10+ Years
The Challenge
Faye Digital is a leading US-based CRM, CX, and AI solutions partner supporting platforms including SugarCRM, Salesforce, HubSpot, Zendesk, Freshworks, Intercom, and Pipedrive. As a fast-growing professional services firm operating in a competitive B2B technology market, their website needed to evolve continuously alongside their business.
What They Needed:
- A reliable long-term web development partner to maintain and grow their WordPress website
- Periodic redesigns to keep pace with their brand evolution and growing service portfolio
- Custom WordPress theme development tailored to their specific design and functionality needs
- Regular new page creation to support expanding services, industries, and content
- SEO support to improve organic visibility for their target B2B audience
Over 10+ years, the scope of work evolved as Faye Digital grew — from day-to-day maintenance through to full redesigns and custom development.
The Work We Did
Long-Term Website Support & Maintenance
What We Do:
For over a decade, we have been Faye Digital’s WordPress support partner — handling the technical upkeep that keeps a content-heavy, fast-growing B2B website running reliably.
Regular Maintenance Activities:
- WordPress core updates — applied promptly with each release
- Theme and plugin updates — tested and deployed safely
- Security monitoring and patch management
- Uptime monitoring and issue resolution
- Performance checks and optimisation
- Database maintenance and cleanup
- Broken link and error monitoring
- Backup management and verification
- Compatibility testing after updates
Day-to-Day Support:
- Handling technical issues as they arise
- Supporting the internal team with website requests
- Resolving conflicts between plugins and theme updates
- Keeping the site stable as the platform and ecosystem evolved
10+ Years in Numbers:
- WordPress major versions supported: multiple generations
- Consistent uptime maintained throughout
- Issues resolved proactively before affecting visitors
Website Redesigns (×2)
What We Did:
Over the course of the partnership, we redesigned the Faye Digital website twice — each time reflecting significant growth in their brand, service portfolio, and market positioning.
Redesign 1: The first redesign updated the website to better reflect Faye Digital’s expanding service offering and more professional B2B positioning. Key focus areas included cleaner navigation for multiple service lines, improved credibility signals, and a stronger visual identity.
Redesign 2: The second redesign was a more comprehensive overhaul reflecting Faye Digital’s evolution into a full CRM, CX, and AI solutions partner. With a significantly larger service portfolio — covering multiple CRM platforms, managed services (Axia), industry verticals, and proprietary software — the website needed a completely new information architecture and design system to handle this complexity clearly.
Both Redesigns Included:
- New visual design aligned to brand direction
- Updated navigation structure
- Service and solutions page redesign
- Homepage redesign
- Mobile-responsive implementation
- Performance optimisation post-launch
- Redirect management (SEO preservation)
- Cross-browser and device testing
Custom WordPress Theme Development
What We Built:
Rather than relying on off-the-shelf themes, Faye Digital needed a custom WordPress theme that gave them full control over design, performance, and functionality specific to their business.
Custom Theme Features:
- Built from scratch to match Faye Digital’s design system
- Flexible page templates for different content types (service pages, industry pages, team pages, resource pages)
- Custom post types for case studies, team members, awards, events, and resources
- Reusable content blocks and components for consistent page building
- Performance-optimised code (clean HTML/CSS/JS)
- Mobile-first responsive implementation
- ACF (Advanced Custom Fields) integration for easy content management
- CMS-friendly admin interface for non-technical team members
Why Custom: Faye Digital’s website serves a wide range of content needs — from platform-specific service pages (SugarCRM, Salesforce, Zendesk etc.) to industry pages, managed services, blog, events, and proprietary software. A custom theme gave them the flexibility to handle all of this without compromise.
Regular Page Creation
What We Did:
As Faye Digital’s service portfolio grew — adding new CRM platforms, industry verticals, managed services, and product lines — we created new pages on an ongoing basis to support their expanding digital presence.
Types of Pages Created:
- New platform/software service pages (e.g., Intercom, Freshworks, Pipedrive)
- Industry landing pages (Healthcare, Logistics, Manufacturing, Retail, Consumer Goods, Franchises)
- Managed services pages (Axia for Sugar, Axia for Salesforce, Axia for Zendesk etc.)
- AI services pages
- Campaign and event landing pages
- Blog and resource pages
- Team and company pages
- Awards and press pages
Our Process for Each Page:
- Layout and structure based on existing design system
- Content integration provided by Faye Digital’s team
- On-page SEO basics applied (titles, meta, headings)
- Mobile testing and QA
- Internal linking to relevant existing content
SEO (3 Months)
What We Did:
We delivered a focused 3-month SEO engagement to improve Faye Digital’s organic search visibility for their core B2B CRM and technology service keywords.
Technical SEO:
- Full technical SEO audit
- Page speed improvements
- Core Web Vitals optimisation
- Meta title and description review and rewrite across key pages
- Heading structure (H1/H2) corrections
- Image alt text implementation
- Internal linking improvements
- XML sitemap review and submission
- robots.txt review
- Canonical URL cleanup
- Schema markup implementation (Organization, Service)
On-Page SEO:
- Keyword research focused on CRM, CX, and business software searches
- Service page optimisation (SugarCRM, Salesforce, HubSpot, Zendesk)
- Homepage SEO improvements
- Title tag and meta description optimisation across service pages
Deliverables:
- Technical SEO audit report
- Keyword mapping document
- On-page recommendations implemented
- Google Search Console setup and monitoring
- Month-by-month progress reporting
What Was Delivered
Support
10+ years of ongoing WordPress maintenance
Redesigns
Two full website redesigns
Theme
Custom WordPress theme built from scratch
Pages
Ongoing new page creation across service lines
SEO
3-month technical and on-page SEO engagement
Platform
WordPress
Technologies Used
Platform
- WordPress (self-hosted)
Theme
- 100% custom theme (built by Chetaru)
- Advanced Custom Fields Pro (ACF)
- Custom post types
Frontend
- HTML5 / CSS3
- JavaScript
- Mobile-first responsive design
Performance & Security
- Cloudflare CDN
- SSL management
- Caching plugins
SEO Tools
- Google Search Console
- Google Analytics
- Yoast SEO
- SEMrush
Faye, Faye DigitalChetaru has been our WordPress partner for over 10 years. They’ve supported our website through significant growth — two complete redesigns, a custom theme that handles our complex service portfolio, and continuous page creation as we’ve expanded into new platforms and industries. They’re reliable, technically strong, and they understand our business. Having a consistent team who knows our website inside out is genuinely valuable.
Need a Long-Term
WordPress Partner?
Whether you need ongoing WordPress support, a redesign, a custom theme, or SEO — we’ve been doing this for over a decade. We’d love to hear about your project.
What We Can Help With:
- WordPress maintenance & ongoing support
- Custom WordPress theme development
- Website redesign
- Regular page creation and updates
- Technical and on-page SEO
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