WordPress Website Built from Scratch & SEO for India’s Leading Disposable Protective Wear Manufacturer

Client: Dispowear Protection

Industry: B2B Manufacturing — Disposable Protective Clothing & Non-Woven Spun-Bond Fabric

Location: India

Website: Visit Live Site →

Platform: WordPress

Services Delivered:

• WordPress Website — Built from Scratch
• SEO

Engagement Type: Project + SEO Engagement

Dispowear Protection is an established Indian manufacturer of disposable protective clothing and non-woven spun-bond fabric — FDA registered, ISO certified, and with over 20 years of manufacturing experience. Their product range serves critical industries including healthcare, pharmaceuticals, food processing, research laboratories, cleanrooms, beauty and salon, and chemical environments.

What They Needed:

• A professional WordPress website built from scratch to establish their digital presence and properly represent their product range, certifications, and industry applications
• A clear, well-organised structure serving multiple buyer types across multiple industries — from hospital procurement teams to food processing facility managers
• SEO to build organic visibility for disposable protective clothing and non-woven fabric searches — capturing B2B buyers in India and internationally

Dispowear had strong manufacturing credentials and a broad product offering but needed a website that communicated this credibly and made it easy for buyers across different industries to find what they needed.

What We Built:

We built the Dispowear Protection website entirely from scratch on WordPress — creating a professional, B2B manufacturing website with a clear product catalog, industry application pages, and multiple conversion pathways for enquiries.

Design:

The design reflects the professional, regulated nature of disposable protective clothing manufacturing — clean, trustworthy, and appropriate for procurement teams in healthcare, pharmaceutical, and food processing sectors.

Key Design Decisions:

• Professional industrial design appropriate for regulated B2B manufacturing sectors
• Contact details (email and phone) immediately visible in header
• Trust badges prominently displayed in hero: FDA Registered, ISO Certified, 20+ Years Experience, Custom Solutions Available
• Dual navigation structure — Products and Applications — allowing buyers to search by what they need AND by the industry they work in
• Product imagery integrated in navigation for quick visual identification
• Branded product names (GenFab™, Ackwashild™, SekureGrrip™, PolyKast™, SlipLock™) clearly presented
• CSR section reflecting the company’s social responsibility commitment

Site Architecture:

The architecture was designed around two distinct buyer journeys — those who know what product they need (Products menu) and those who know their industry and need the right product (Applications menu).

All Other Pages Built:

• Homepage
• About (Profile, Team Management)
• Blog
• CSR (Corporate Social Responsibility)
• Contact Us

Mobile:

• Fully responsive across all devices
• Mobile-optimised navigation for deep product structure
• Fast loading on mobile connections
• Touch-friendly product browsing

What We Did:

We implemented a structured SEO programme for Dispowear Protection — building organic visibility for disposable protective clothing, non-woven fabric, and industry-specific protective wear searches in India and internationally.

Technical SEO:

• Full technical SEO audit of newly built website
• Core Web Vitals assessment and optimisation
• Page speed review and improvements
• XML sitemap generation and Google Search Console submission
• robots.txt configuration
• Canonical URL setup across large product and application catalog
• Schema markup implementation:
  • Organization schema (FDA registered, ISO certified)
  • Product schema (product pages)
  • BreadcrumbList schema
• Internal linking strategy between products and applications
• Image alt text across all product imagery
• Mobile usability review

On-Page SEO:

Keyword Research — Core Targets:

Industry/Application Keyword Targets:

Page-Level Optimisation:

• Homepage — primary manufacturer keyword targeting
• All 20+ product pages — individual product keyword optimisation
• All 12 application pages — industry and sector keyword targeting
• About / Profile page — company credibility and brand search optimisation
• Meta title and description rewrite across all pages
• H1 and H2 heading structure review and corrections
• Image alt text across all product and application images

Content SEO:

• Blog content strategy targeting informational keywords
• Articles covering healthcare protective clothing requirements, food industry hygiene standards, pharmaceutical cleanroom standards
• Internal linking from blog to relevant product and application pages

Export Market SEO:

• International buyer search targeting
• Export-oriented keyword variations
• Google Search Console setup — monitoring both India and international traffic

Ongoing SEO Activities:

• Monthly keyword ranking monitoring
• Organic traffic performance review
• Crawl health monitoring
• Content recommendations
• Technical issue identification and resolution
• Monthly SEO performance report