Shopify 2.0 Build & Subscription Payment Setup for Premium Hydrogen Water Brand

Client: AlkaWay

Industry: Health & Wellness — Water Filtration & Hydrogen Water

Location: Australia (ships globally from California, USA)

Website: Visit Live Site →

Platform: Shopify 2.0

Services Delivered:

• Shopify 2.0 Store Development
• Subscription Payment Setup (Annual Filter Replacement)

Engagement Type: Project

AlkaWay is an Australian-owned health and wellness brand behind Primal Water — a premium hydrogen water filter that removes contaminants, re-mineralises, rebalances pH, and infuses water with molecular hydrogen. With 931+ verified reviews, endorsements from elite athletes, and a clear positioning against competing products, AlkaWay had a strong brand and product ready to scale.

What They Needed:

• A Shopify 2.0 store that reflected the premium, science-backed positioning of Primal Water
• A conversion-optimised shopping experience for a single hero product with an annual replacement filter
• Subscription payment functionality enabling customers to set up automatic annual filter replacements at the point of purchase — a critical part of the product’s recurring revenue model
• A store capable of handling global sales (US, Australia, international) from a single Shopify setup

The subscription model was central to the business — the Primal Water filter ($599 USD) comes with an annual filter replacement cycle ($249/year), making the subscribe-and-save mechanic essential to customer lifetime value and repeat revenue.

What We Built:

We built the AlkaWay store on Shopify 2.0 — designed to present Primal Water as the premium, science-backed water filtration solution it is, and to guide health-conscious shoppers through a clear, educational purchase journey.

Design:

AlkaWay’s brand positioning sits at the intersection of premium health, science, and natural wellness. The design reflects this — clean, premium aesthetics with strong educational content and social proof woven throughout.

Key Design Decisions:

• Hero section leading with “Water your body remembers” — emotional, benefit-led headline
• Clean, nature-inspired visual direction (waterfall imagery, mineral tones)
• Benefit icons immediately below hero (Energy, Immunity, Weight Control, Skin Health)
• Educational narrative explaining the Primal Water process (Remove → Remineralise → Rebalance → Reboot)
• Competitor comparison table (AlkaWay vs Earth Water vs ZaZen vs Hydrogen Health) — built to support the buying decision with transparent data
• Athlete endorsements and testimonials as social proof
• 931 verified reviews count prominent in hero
• Trust badges (Free Shipping, 3-Year Warranty, Satisfaction Guarantee, Australian Owned)
• Clear, single product purchase section with subscription option integrated

Shopify 2.0 Development:

Theme Architecture:

• Built on Shopify 2.0 framework using sections everywhere
• Flexible section-based homepage enabling easy content management
• Custom sections for: comparison table, benefit icons, testimonials, endorsements, educational content blocks
• Product page built for a premium single-product experience
• Mobile-first responsive implementation throughout

Store Structure:

• Homepage (conversion-focused, educational)
• Shop / All Products
• Individual product pages (Primal Water filter, replacement filters, accessories)
• Learn section (Learn More, Primal Water, Hydrogen Water, Our Impact, Blog)
• Reviews page (931+ verified reviews)
• Support page
• Contact / About pages
• Get Primal Water (dedicated conversion landing page)

Navigation:

• Clean top navigation with Learn dropdown (educational content hub)
• Contact dropdown (About Us, Contact Us)
• Dedicated “Get Primal Water” CTA in navigation — drives to conversion page
• Social links (Twitter, Facebook, Instagram, YouTube) in header

International / Multi-Region:

• US and Australian market support
• USD pricing display
• US shipping from California warehouse
• Australian brand origin clearly communicated
• Currency and region handling

Performance:

• Fast-loading Shopify 2.0 theme
• Optimised product and lifestyle imagery
• Core Web Vitals focused build
• Mobile performance prioritised

What We Did:

The subscription model is fundamental to AlkaWay’s revenue structure. The Primal Water filter ($599 USD) is a one-time hardware purchase, but the annual filter replacement ($249/year) drives recurring revenue. We set up the subscription payment system to make this seamless for customers at the point of purchase.

Subscription Model Configured:

Product + Subscription Bundle:

• Initial purchase: Primal Water filter ($599 USD)
• Automatic annual filter replacement: $249/year shipped automatically
• Welcome kit and pH testing kit included with initial order
• Clear total due today vs. recurring cost display on product/conversion page

Subscription Plugin Setup:

• Shopify subscription app installation and configuration
• Annual billing cycle configuration
• Subscription pricing and discount structure
• Customer subscription management portal (pause, cancel, update payment)
• Automatic renewal notifications (email reminders before next charge)
• Failed payment handling and retry logic
• Subscription order management in Shopify admin

Customer-Facing Subscription Experience:

• Clear one-time vs. subscribe display on product page
• Annual replacement cost shown transparently at checkout (“replacement filter ships every 12 months at $249”)
• Total due today clearly displayed ($599)
• Subscription terms visible before purchase
• Post-purchase subscription confirmation email
• Customer account subscription management

Checkout Integration:

• Subscription products handled cleanly through Shopify checkout
• Payment method saved securely for future renewals
• Subscription tied to customer account
• Order history shows both initial and subscription orders