WooCommerce Redesign, Development & SEO for a B2B Industrial Labelling Supplier

Client: Accurate Systems Labelling Ltd (ASL UK)

Industry: B2B Industrial — Label Printers, Barcode Scanners & Labelling Supplies

Location: United Kingdom

Website: Visit Live Site →

Platform: WordPress / WooCommerce

Services Delivered:

• WooCommerce Website Redesign & Development
• SEO (3 Months)

Engagement Type: Project + Short-Term SEO Engagement

Accurate Systems Labelling Ltd is a specialist UK B2B supplier of industrial labelling and identification solutions — selling label printers, barcode scanners, hand labellers, ribbons, wristbands, and supplies from leading brands including Zebra, Epson, Toshiba, SATO, Baracoda, Labelmate, and Meto. They also offer a full range of specialist services including installation and training, field service contracts, project management, spare parts, and workshop repairs.

What They Needed:

• A redesigned WooCommerce store that better served their B2B customers navigating a large, technically complex product catalog of 1,000+ SKUs across multiple brands
• Improved product discovery and navigation for industrial buyers searching by brand, product type, or specification
• A professional design appropriate for a B2B industrial supplier
• SEO improvements to increase organic visibility for B2B labelling and barcode equipment searches in the UK

Their existing website was functional but needed modernising — the design was dated, the product catalog navigation was difficult for customers to use efficiently, and organic search visibility needed attention.

What We Built:

We redesigned and redeveloped the ASL UK WooCommerce store — improving the design, structure, and product catalog navigation to better serve B2B industrial buyers researching and purchasing labelling equipment.

Design:

The redesign focused on a clean, professional B2B aesthetic appropriate for an industrial supplies company serving procurement teams, warehouse managers, and operations professionals.

Key Design Decisions:

• Professional, trustworthy design appropriate for B2B industrial buyers
• Clear trust signals in header — phone number and email address immediately visible
• Free carriage threshold prominently displayed (orders over £100)
• Quick access to quote request (“Get A Label Quote”) prominently positioned
• Brand filter and product search on homepage for fast product discovery
• Clean category tiles for primary product departments
• Blog section (“Hot Off The Press”) for industry news and product updates

Development:

WooCommerce Store Setup:

• Full WooCommerce redesign and reconfiguration
• UK payment gateway integration
• UK shipping configuration with free carriage threshold rule
• Tax configuration for UK B2B retail
• Customer account and order management

Product Catalog Architecture:

The catalog required careful organisation to handle 1,000+ SKUs across multiple product types and brands. We built a dual-navigation structure allowing customers to browse by both product category and brand.

Product Categories Built:

• Hand Labellers
• Printers (500+ products)
• Ribbons
• Scanners (300+ products)
• Supplies (180+ products)
• Retail Products (separate section)

Brand Architecture: Dedicated brand pages built for each major supplier:

• Zebra
• Epson
• Toshiba
• SATO
• Baracoda
• Labelmate
• Meto
• Nor
• Wasp Technologies

Product Filter System: Given the volume and technical complexity of the catalog, we implemented product filtering enabling buyers to search across:

• Brand
• Product type / category
• Product series
• Specific model

Services Section: Separate from the product catalog, dedicated service pages built for each offering:

• Installation & Training
• Field Service Contracts
• Project Management
• Spare Parts
• Workshop Repairs

Additional Pages Built:

• Homepage
• About Us
• Products (main catalog)
• Retail Products (separate section)
• Services (hub + individual service pages)
• Blog / Hot Off The Press
• Contact Us
• Get A Label Quote (dedicated quote form)
• FAQ (Buyer’s Guides referenced)
• Cart and checkout

Quote Request System: Given that many B2B industrial purchases involve a quotation process rather than direct online purchase, we built a dedicated “Get A Label Quote” page with an enquiry form — allowing customers to request custom quotes for larger or complex orders.

What We Did:

We delivered a focused 3-month SEO engagement targeting B2B searches for label printers, barcode scanners, and labelling equipment in the UK.

Technical SEO:

• Full technical SEO audit of the redesigned site
• Core Web Vitals assessment and optimisation
• Page speed improvements
• Meta title and description rewrite across key product and category pages
• Heading structure corrections (H1/H2) across catalog
• Image alt text implementation across product images
• XML sitemap generation and submission to Google Search Console
• robots.txt review and configuration
• Canonical URL review across large product catalog
• Duplicate content identification and resolution (common with large product catalogs)
• Internal linking improvements between product, brand, and service pages
• Schema markup implementation (Product, Organization, Service)

On-Page SEO:

• Keyword research focused on UK B2B labelling equipment searches
• Category page optimisation (Printers, Scanners, Supplies, Hand Labellers)
• Brand page optimisation (Zebra printers UK, Epson label printers, etc.)
• Homepage SEO improvements
• Service page optimisation
• Product page title and description review

Key Keyword Targets:

• Label printer UK
• Barcode scanner supplier UK
• Zebra label printer
• Industrial label printer
• Hand labeller supplier
• Barcode scanner B2B

Deliverables:

• Technical SEO audit report
• Keyword mapping document
• On-page optimisation implemented across key pages
• Google Search Console setup and monitoring
• Month-by-month performance reporting