Cookie Policy
Last Updated: February 6, 2026
1. Introduction
This Cookie Policy explains how Chetaru (“we,” “us,” or “our”) uses cookies and similar technologies when you visit our website at www.chetaru.com (the “Website”). This policy provides you with clear and comprehensive information about the cookies we use and the purposes for using them.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies allow websites to recognize your device and store some information about your preferences or past actions.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, some parts of our Website may not function properly.
Examples include:
- Session management cookies
- Security cookies
- Load balancing cookies
3.2 Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular and see how visitors move around the Website. All information collected by these cookies is aggregated and therefore anonymous.
We use the following analytics services:
- Google Analytics
- TrafficGuard
- ClickCease (for ad fraud protection)
3.3 Functionality Cookies
These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
3.4 Targeting and Advertising Cookies
These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
Advertising platforms we use:
- Google Ads
- Facebook Pixel
- LinkedIn Insight Tag
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website and deliver advertisements on and through the Website. These third parties include:
- Google Analytics: For website traffic analysis
- Google Ads: For advertising and remarketing
- Facebook: For social media integration and advertising
- LinkedIn: For business networking and advertising
- TrafficGuard: For monitoring and preventing invalid traffic
- ClickCease: For click fraud protection
5. How Long Do Cookies Last?
The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie:
- Session Cookies: These cookies are temporary and expire once you close your browser.
- Persistent Cookies: These cookies remain on your device until they expire or you delete them. The expiration period varies depending on the cookie but can range from a few days to several years.
6. How to Control and Delete Cookies
6.1 Browser Controls
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, as some features may no longer function properly.
To manage cookies in popular browsers:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
6.2 Opt-Out Tools
You can opt out of certain cookie-related processing through the following tools:
- Google Analytics Opt-out:
https://tools.google.com/dlpage/gaoptout - Google Ads Settings:
https://www.google.com/settings/ads - Network Advertising Initiative:
http://www.networkadvertising.org/choices/ - Digital Advertising Alliance:
http://www.aboutads.info/choices/
6.3 Mobile Device Settings
If you access our Website through a mobile device, you can manage cookie preferences through your device settings:
- iOS: Settings > Privacy > Advertising > Limit Ad Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalization
7. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you visit that you do not want to have your online activity tracked. At this time, our Website does not respond to DNT signals due to lack of industry-wide standards for compliance.
8. Cookies Used on Our Website
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Google Analytics – distinguishes users | 2 years |
| _gid | Analytics | Google Analytics – distinguishes users | 24 hours |
| _gat | Analytics | Google Analytics – throttles request rate | 1 minute |
| _fbp | Advertising | Facebook Pixel – delivers advertising | 3 months |
| fr | Advertising | Facebook – delivers advertising and measures performance | 3 months |
| PHPSESSID | Essential | Session management | Session |
| wordpress_* | Essential | WordPress authentication | Session/Persistent |
| wp-settings-* | Functionality | Customizes WordPress interface | 1 year |
| IDE, test_cookie | Advertising | Google DoubleClick – advertising | 1-2 years |
| li_sugr, lidc | Advertising | LinkedIn – browser identification | 90 days |
Note: This is not an exhaustive list. Cookie names and durations may change over time.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the “Last Updated” date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.
10. Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:
Chetaru
Email: info@chetaru.com
Phone: +91 9993437877
Website: www.chetaru.com
11. Your Consent
By continuing to use our Website, you consent to our use of cookies as described in this Cookie Policy. If you do not agree with our use of cookies, you should change your browser settings accordingly or refrain from using our Website.
This Cookie Policy is part of our overall Privacy Policy and Terms of Service. Please review these documents for complete information about how we collect, use, and protect your information.