Manufacturing and industrial buyers are different. They research extensively, need technical specifications, involve multiple decision-makers, and take months to purchase. Your website needs to serve engineers, procurement teams, and executives simultaneously—with the right information at every stage of their buying journey.
40+ Manufacturing Websites Built
Complex Product Catalogs Handled
B2B & Distributor Expertise
Technical Depth
Detailed product specifications, CAD downloads, compliance documentation, and technical resources that engineers and procurement teams need.
B2B Complexity Handled
Multi-tiered pricing, distributor portals, bulk ordering, quote requests, and account management built for industrial buying processes.
White-Label Available
For agencies serving manufacturing clients: we deliver under your brand with complete NDA protection and industrial sector expertise.
Digital Challenges Manufacturing Companies Face
Manufacturing and industrial companies face unique digital challenges that generic web agencies don't understand. We do.
Serving Multiple Buyer Types
The Problem: Your products are evaluated by engineers (technical specs), purchased by procurement (pricing, compliance), and approved by executives (ROI, vendor reliability). One website needs to serve all three simultaneously.
Our Solution: Multi-persona website architecture with role-specific content paths:
- Engineers: Technical specs, CAD downloads, datasheets, application guides
- Procurement: Pricing, certifications, compliance, lead times, RFQ system
- Executives: Company overview, case studies, capabilities, ROI evidence
Typical Results: 190% increase in qualified inquiries across all buyer types
Complex Product Catalogs
The Problem: Thousands of SKUs with multiple variants, specifications, and configurations. Generic e-commerce platforms can’t handle industrial product complexity. Customers can’t find what they need.
Our Solution: Custom product catalog with advanced filtering by:
- Technical specifications (dimensions, materials, ratings, etc.)
- Industry or application
- Compatible equipment or systems
- Compliance and certifications
- Availability and lead time
- Price range and quantity
Typical Results: 60% reduction in technical support calls, 40% faster product discovery
Distributor & Partner Management
The Problem: Managing relationships with distributors, dealers, and resellers is complex. They need access to pricing, product information, marketing materials, and order management — without this information being publicly accessible.
Our Solution: Secure distributor portal with:
- Role-based access and permissions
- Custom pricing by distributor tier
- Co-branded marketing materials
- Inventory and availability updates
- Order placement and tracking
- Sales support resources
- Training materials
Typical Results: 35% improvement in distributor satisfaction, reduced support overhead
Long Sales Cycles
The Problem: Industrial sales cycles span 3-18 months with multiple touchpoints. Generic websites lose prospects during research phase. Most visitors never return after first visit.
Our Solution: Content strategy designed for long sales cycles:
- Comprehensive educational resources (guides, whitepapers, videos)
- Gated content for lead capture at research stage
- Email nurture sequences for prospects
- Retargeting campaigns to stay visible
- Sales team support materials
- Multiple CTAs for different buying stages
Typical Results: 45% improvement in lead nurturing, shorter sales cycles
Compliance & Certification Requirements
The Problem: Industrial buyers require proof of certifications (ISO 9001, CE, ATEX, etc.), compliance documentation, and quality standards before purchasing. Missing this information loses deals.
Our Solution: Dedicated compliance and certification section:
- Certificate downloads (current, dated)
- Quality management documentation
- Material safety data sheets (MSDS/SDS)
- Test reports and approvals
- Industry-specific compliance (ATEX, UL, CSA)
- Regulatory documentation
Typical Results: Reduced pre-sales questions, faster procurement approval
Technical Support Overload
The Problem: Sales and support teams overwhelmed with repetitive technical questions that should be answered by the website. Costs time and money that could be spent on closing deals.
Our Solution: Self-service technical resource center:
- Detailed FAQs by product category
- Installation and maintenance guides
- Video tutorials and demonstrations
- Troubleshooting documentation
- Technical drawings and diagrams
- Application engineering notes
Typical Results: 50-60% reduction in pre-sales technical queries
Digital Solutions Built for Manufacturing
We build specialized digital solutions that address the unique requirements of manufacturing and industrial businesses.
Manufacturing Website Design & Development
Description: Custom websites built specifically for manufacturing and industrial companies. Professional, credible, and technically comprehensive — serving engineers, procurement, and executives.
Key Features:
- Multi-persona content architecture
- Technical product showcase
- Capabilities and process pages
- Quality and certification sections
- Industry and application pages
- Case studies with project details
- Team and expertise profiles
- RFQ and contact forms
- ISO/certification badge display
Best Platforms: WordPress, Laravel
Industrial Product Catalog
Description: Comprehensive product catalog system handling thousands of SKUs with complex specifications, variants, and configurations—built for industrial buyers who need technical depth.
Key Features:
- Advanced multi-attribute filtering
- Technical specification tables
- Multiple product variants
- Technical datasheet PDFs
- 3D model viewers (if applicable)
- Related products and accessories
- Compatible equipment cross-reference
- Request quote per product
- Comparison tool (up to 4 products)
Catalog Sizes Handled:
- Small: 100-1,000 products
- Medium: 1,000-10,000 products
- Large: 10,000-100,000+ products
Distributor & Dealer Portal
Description: Secure, role-based portal giving distributors and dealers access to pricing, inventory, marketing materials, and order management—without exposing sensitive information publicly.
Key Features:
- Secure registration and approval
- Role-based access (distributor tiers)
- Custom pricing per distributor
- Real-time inventory visibility
- Order placement and tracking
- Marketing material downloads (co-branded)
- Product training resources
- Sales support tools
- Territory management
- Performance dashboards
Integration Options:
- ERP systems
- Inventory management
- Accounting software
- Shipping and logistics
B2B E-Commerce for Industrial
Description: B2B e-commerce platform built for industrial buying complexity — custom pricing, bulk ordering, account management, and seamless procurement integration.
Key Features:
- Account-based pricing
- Volume discount tiers
- Bulk order forms
- Purchase order (PO) support
- Net payment terms (Net 30/60)
- Multiple ship-to addresses
- Quick reorder functionality
- Order history and tracking
- ERP/accounting integration
- Approval workflow for large orders
- Saved quotes and RFQs
Platforms: Magento 2, WooCommerce B2B, Custom Laravel
Technical Resource Center
Description: Comprehensive self-service technical library reducing support overhead while helping prospects and customers find the information they need to evaluate and use your products.
Key Features:
- Document management system
- CAD and drawing downloads
- Technical specifications library
- Installation and maintenance guides
- Video tutorial library
- Compliance documentation center
- MSDS/SDS library
- Application engineering guides
- Industry-specific resources
- Search with filters
Document Types:
- Technical datasheets (PDF)
- CAD files (DWG, DXF, STEP, IGS)
- Installation guides
- Maintenance manuals
- Compliance certificates
- Test reports
- Application notes
- Training materials
Lead Generation & Digital Marketing
Description: Industry-specific digital marketing strategies to generate qualified leads from engineers, procurement managers, and industrial decision-makers.
What's Included:
- Industrial SEO (technical keywords)
- Google Ads for industrial searches
- LinkedIn advertising (B2B targeting)
- Content marketing (technical guides, whitepapers)
- Trade publication digital advertising
- Email marketing and nurture sequences
- Retargeting campaigns
- Trade show digital support
Target Audiences:
- Mechanical and design engineers
- Procurement and sourcing managers
- Plant managers and operations
- Maintenance and reliability engineers
- C-suite decision-makers
Manufacturing & Industrial Sectors We Specialize In
Machinery & Equipment
CNC machines, industrial equipment, automated systems, material handling
Precision Components
Fasteners, bearings, seals, precision machined parts, castings, forgings
Electrical & Electronic
Control systems, switchgear, sensors, industrial electronics, automation
Construction & Building Materials
Structural products, building materials, construction equipment, tools
Chemicals & Materials
Industrial chemicals, specialty materials, raw materials, compounds
Fluid Systems
Pumps, valves, pipes, fittings, hydraulics, pneumatics, filtration
Process & Plant
Process equipment, plant engineering, turnkey solutions, plant maintenance
Automotive & Transportation
Auto components, commercial vehicle parts, transportation equipment
Energy & Environment
Renewable energy equipment, environmental systems, energy efficiency
Features Built for Industrial Buyers
RFQ System
Description: Streamlined Request for Quotation system built for industrial buying processes:
- Add multiple products to quote cart
- Specify quantities and requirements
- Upload drawings or specifications
- Set delivery requirements
- Auto-route to correct sales team
- Track quote status
- Receive quote via email
Impact: 3x more quote requests than basic contact forms
Technical Specification Tables
Description: Structured, filterable technical specification displays:
- Standardized specification format
- Comparative specification tables
- Filter products by specifications
- Export specifications (PDF, CSV)
- Customizable units (metric/imperial)
- Print-optimized layouts
- CAD-ready dimension drawings
Impact: Engineers find correct products 60% faster
CAD & Document Downloads
Description: Secure, organized technical file management:
- Multiple CAD formats (DWG, DXF, STEP, STP, IGS)
- Technical datasheets (PDF)
- Installation and maintenance guides
- Compliance certificates
- Optional: Gated downloads (lead capture)
- Download tracking and analytics
- Version control for documents
Impact: 40% more downloads vs. basic PDF links
Distributor Locator
Description: Interactive map and search tool helping buyers find local distributors:
- Interactive Google Maps integration
- Search by location (city, state, zip, country)
- Filter by product range
- Filter by specialty or certification
- Distributor contact details
- Direct inquiry routing
- Mobile-optimized
Impact: Improved distributor relationships and local sales
Product Configurator
Description: Interactive configuration tool for customizable products:
- Step-by-step configuration wizard
- Visual product preview
- Compatibility validation
- Automatic pricing (if applicable)
- Generate part numbers
- Save and share configurations
- Request quote from configuration
Impact: 35% more custom product inquiries
Compliance Center
Description: Dedicated section for certifications and compliance documentation:
- Current certificate display
- Certificate download (PDF)
- Validity dates displayed
- Product-specific certifications
- Standards compliance (ISO, ATEX, UL, CE)
- Quality management documentation
- Regulatory information by region
Impact: Faster procurement approval, builds buyer confidence
Application Guides
Description: Industry and application-specific content helping buyers understand product fit:
- Industry-specific landing pages
- Application case studies
- Selection guides
- Comparison and recommendation tools
- Engineering consultation CTAs
- Technical blog content
- Video application demonstrations
Impact: 45% higher engagement, improved lead quality
Multi-Currency & Language
Description: International capabilities for global industrial companies:
- Multiple currency support
- Language switching (translations)
- Region-specific pricing
- Local compliance documentation
- Regional distributor information
- Timezone-aware support
Impact: Expanded international reach and sales
Why Manufacturing Companies Choose Chetaru
Industrial Sector Experience
40+ manufacturing and industrial websites built. We understand technical buyers, complex sales cycles, and industrial purchasing processes.
Technical Content Capability
We handle complex product specifications, CAD integrations, compliance documentation, and technical resource centers that generic agencies can't manage.
B2B Complexity Expertise
Multi-tier pricing, distributor portals, bulk ordering, and procurement workflows are our specialty—not an afterthought.
Long Sales Cycle Understanding
We design for 3-18 month sales cycles with appropriate lead nurturing, educational content, and multiple touchpoints for decision-makers.
Integration Capability
Experience integrating with ERP systems (SAP, Oracle, Dynamics), inventory management, accounting software, and industrial CRM platforms.
White-Label Friendly
Agencies serving manufacturing clients trust us for white-label delivery. We understand industrial sector requirements.
Manufacturing Website FAQs
Have More Questions?
Our team is here to help you with any questions
Ready to Modernize Your Manufacturing Digital Presence?
Get a free website audit and consultation specific to your manufacturing or industrial business. We’ll identify opportunities to generate more qualified leads, reduce support overhead, and support your complex sales processes.
What's Included in Your Free Audit:
- Current website performance analysis
- Product catalog usability review
- Lead generation assessment
- Competitor comparison
- Technical SEO review
- Mobile experience evaluation
- Custom improvement roadmap
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