Convert complex B2B buyers with websites built for long sales cycles. Lead generation, thought leadership, and credibility – optimized for decision-makers, not consumers.
80+ B2B Websites Built
Average 320% Lead Increase
Complex Sales Cycle Expertise
Decision-Maker Focused
Built for C-suite, procurement, and technical evaluators – not consumers. Professional, credible, comprehensive.
Lead Generation
Forms, CTAs, and content designed to capture and qualify B2B leads throughout the buying journey.
White-Label Available
For agencies: we deliver B2B websites under your brand with complete NDA protection.
Why B2B Websites Are Different
B2B buyers behave differently than consumers. Your website needs to reflect these differences.
B2C Websites (Consumer)
Buying Behavior:
- Emotional decisions
- Individual buyers
- Quick purchases (minutes/hours)
- Lower price points
- Simple evaluation
Website Focus:
- Eye-catching visuals
- Simple product showcase
- Easy checkout
- Discount offers
- Impulse buying
Success Metrics:
- Conversion rate
- Shopping cart value
- Bounce rate
- Time on site
B2B Websites (Business)
Buying Behavior:
- Logical, research-driven decisions
- Multiple stakeholders (3-7 people)
- Long sales cycles (3-12 months)
- Higher price points ($10K-$1M+)
- Complex evaluation & RFPs
Website Focus:
- Credibility & trust signals
- Comprehensive information
- Case studies & ROI proof
- Thought leadership content
- Lead capture & nurturing
Success Metrics:
- Qualified lead volume
- Lead quality (MQLs/SQLs)
- Content downloads
- Demo requests
- Sales pipeline contribution
Essential Features for B2B Websites
Clear Value Proposition
What It Is: Immediately communicate what you do, who you serve, and why you’re different. C-suite executives have 30 seconds to give you.
Implementation:
- Above-fold messaging
- Specific target audience
- Concrete benefits (not vague promises)
- Differentiation from competitors
Example: “Enterprise CRM for Manufacturing Companies – Reduce Sales Cycle by 40%”
Comprehensive Solutions Pages
What It Is: Detailed pages explaining your products/services. B2B buyers need depth – features, benefits, use cases, technical specifications.
Implementation:
- Individual solution pages
- Technical specifications
- Use case scenarios
- Integration capabilities
- Implementation process
- Pricing guidance (when appropriate)
Industry-Specific Content
What It Is: Speak directly to specific industries you serve. Generic content doesn’t resonate with specialized buyers.
Implementation:
- Industry landing pages
- Vertical-specific case studies
- Industry challenges addressed
- Regulatory compliance (if applicable)
- Industry terminology
Example Industries: Manufacturing, Healthcare, Finance, Logistics, Education
Case Studies & Social Proof
What It Is: Proof you’ve solved similar problems for similar companies. B2B buyers need evidence, not claims.
Implementation:
- Detailed case studies (challenge, solution, results)
- Client logos (recognizable brands)
- Testimonials from decision-makers
- ROI metrics and hard numbers
- Video testimonials (ideal)
Thought Leadership Content
What It Is: Educational content that demonstrates expertise. Whitepapers, guides, webinars, and research that helps buyers make decisions.
Implementation:
- Resource center/library
- Downloadable guides & eBooks
- Industry reports & research
- Webinar recordings
- Blog with expert insights
Multiple Lead Capture Points
What It Is: Strategic forms and CTAs throughout the site for different stages of the buyer journey.
Implementation:
- Demo request forms
- Contact sales CTAs
- Resource downloads (gated content)
- Newsletter signups
- ROI calculators
- Free consultation offers
Trust & Credibility Signals
What It Is: Elements that build confidence and reduce perceived risk. B2B purchases are high-stakes decisions.
Implementation:
- Client logos (well-known brands)
- Industry certifications
- Awards & recognition
- Years in business
- Team credentials
- Security certifications (ISO, SOC 2, etc.)
- Press mentions
Mobile-Responsive & Fast
What It Is: B2B buyers research on mobile (especially executives). Site must work perfectly on all devices and load quickly.
Implementation:
- Responsive design
- Mobile-friendly forms
- Fast loading (<3 seconds)
- Touch-friendly navigation
- Mobile-optimized content
Stat: 70% of B2B buyers use mobile during research
Types of B2B Websites We Build
Different B2B business models require different website approaches.
B2B Service Companies
Examples:
- Consulting firms
- Marketing agencies
- IT services
- Professional services
- Business services
Website Focus:
- Service offerings detailed
- Team expertise highlighted
- Case study portfolio
- Thought leadership
- Consultation booking
Key Pages: Services, Case Studies, About Team, Resources, Contact
Typical Investment: $8,000 – $25,000
B2B SaaS/Software
Examples:
- Enterprise software
- SaaS platforms
- Business tools
- Analytics platforms
- Automation software
Website Focus:
- Product features & benefits
- Interactive demos
- Free trial signup
- Integration showcase
- Pricing transparency
- ROI calculators
Key Pages: Product, Features, Integrations, Pricing, Demo, Resources
Typical Investment: $15,000 – $50,000
B2B E-Commerce/Wholesale
Examples:
- Wholesale distributors
- Manufacturing suppliers
- B2B marketplaces
- Industrial equipment
Website Focus:
- Product catalog (large SKUs)
- Custom pricing by customer
- Bulk ordering
- Quote requests
- Account management
- Inventory integration
Key Pages: Products, Request Quote, Account Portal, Resources, Contact
Typical Investment: $20,000 – $80,000
B2B Manufacturing/Industrial
Examples:
- Equipment manufacturers
- Industrial suppliers
- Component manufacturers
- Materials suppliers
Website Focus:
- Technical specifications
- Product catalogs
- Distributor locator
- Technical resources
- Industry certifications
- Engineering support
Key Pages: Products, Technical Docs, Distributors, Industries, Resources
Typical Investment: $12,000 – $40,000
B2B Website Development Services
Custom B2B Website Design & Development
Build a custom B2B website from scratch, optimized for your specific industry, products, and buyer personas.
What's Included:
- B2B buyer personal research
- Buyer journey mapping
- Custom design (professional, credible)
- WordPress, Laravel, or custom platform
- Lead capture strategy
- SEO-optimized structure
- Mobile responsive
- CRM integration ready
- Content management training
B2B Website Redesign
Modernize your existing B2B website with current best practices, improved lead generation, and better user experience.
What's Included:
- Current site audit
- Competitor analysis
- Modern redesign
- Lead gen optimization
- Content strategy
- SEO preservation
- Migration management
- Performance improvement
B2B Lead Generation Optimization
Improve your existing B2B website’s ability to capture and qualify leads without a full redesign.
What's Included:
- Conversion audit
- CTA optimization
- Form optimization
- Landing page creation
- Lead magnet development
- A/B testing setup
- Analytics implementation
- Conversion tracking
B2B Content Development
Create comprehensive content that educates B2B buyers and supports the sales process.
What's Included:
- Content strategy
- Industry-specific copy
- Case study development
- Whitepaper/guide creation
- Solution page copywriting
- SEO optimization
- Thought leadership content
White-Label B2B Website Development for Agencies
Many agencies struggle with B2B websites because they require different approaches than consumer sites. We specialize in B2B – complex sales cycles, multiple stakeholders, lead generation focus. Deliver under your brand with complete NDA protection.
NDA Protected
Complete confidentiality. We never contact your clients or claim credit. Your brand on everything.
B2B Expertise
We understand long sales cycles, complex buying committees, and enterprise decision-making processes.
Lead Generation Focus
Every B2B site built for qualified lead generation, not just traffic or aesthetics.
Why B2B Companies Choose Chetaru
B2B-Specific Experience
We've built 80+ B2B websites across SaaS, manufacturing, professional services, and more. We understand complex sales.
Lead Generation Expertise
Every B2B site designed to generate and qualify leads. Average clients see 320% increase in qualified leads.
Industry Knowledge
Experience across multiple B2B industries. We understand your buyers, their challenges, and evaluation criteria.
Sales-Focused Design
Designed to support your sales process, not replace it. Educate buyers and warm leads before sales contact.
Technical Capability
Can handle complex requirements: CRM integrations, custom portals, account management, inventory systems.
White-Label Friendly
50+ agency partners trust us for white-label B2B website delivery. We understand agency workflows.
B2B Website FAQs
Have More Questions?
Our team is here to help you with any questions
Ready to Generate More B2B Leads?
Stop losing B2B prospects to competitors with better websites. Get a free B2B website audit with specific recommendations to improve lead generation, credibility, and sales support.
What's Included in Your Free B2B Audit:
- Lead generation analysis
- Buyer journey assessment
- Content gap analysis
- Competitor comparison
- Mobile & performance review
- CTA & form optimization recommendations
- Technical SEO review
- Custom improvement roadmap
"*" indicates required fields
