11 Years of WooCommerce Partnership, Three Redesigns & Subscription Setup

Client: ProPlenish

Industry: Health & Wellness — Premium Marine Collagen

Location: Australia

Website: Visit Live Site →

Platform: WordPress / WooCommerce

Services Delivered:

• WooCommerce Website Design (×3)
• Monthly Maintenance & Support
• Subscription Product Setup
• SEO (12 Months)

Engagement Type: Long-Term Ongoing Partnership — 11 Years

ProPlenish is one of Australia’s leading marine collagen brands — selling premium collagen powders, sachets, outer beauty products, and gift sets through their WooCommerce store. With a loyal customer base, active blog, VIP rewards program, green points program, and subscription offering, their website carries significant functionality and content depth.

What They Needed Over 11 Years:

• A WooCommerce store that kept pace with the brand’s evolution and product range growth
• Periodic redesigns as the brand matured and the competitive beauty wellness market evolved
• Subscription product capability to support repeat purchase revenue
• Reliable monthly maintenance to keep a feature-rich WordPress/WooCommerce store secure and stable
• SEO support to improve organic visibility in the competitive Australian collagen and beauty wellness space

This is one of our longest-standing client relationships — spanning over a decade of continuous work across design, development, technical support, and marketing.

What We Did:

Over 11 years, we have redesigned the ProPlenish website three times — each redesign reflecting the brand’s growth, product range expansion, and evolving positioning as a premium Australian marine collagen brand.

Redesign 1 — Establishing the Brand Online

The first design established ProPlenish’s digital presence — a clean, health-focused WooCommerce store presenting their core marine collagen product range to Australian consumers. The focus was on product clarity, trust signals, and making it easy for first-time collagen buyers to understand the brand and purchase.

Key Deliverables:

• Core WooCommerce store setup
• Homepage, product pages, shop, and about pages
• Mobile-responsive design
• Initial product catalog setup

Redesign 2 — Growing with the Brand

As the product range expanded (loose powder, sachets, outer beauty, multibuy bundles) and the brand built a strong reputation, the website needed to reflect a more established, credible premium positioning.

Key Deliverables:

• Updated visual design reflecting premium brand evolution
• Expanded navigation for growing product categories
• Improved product pages with ingredients and research sections
• Blog and educational content integration
• Testimonials section
• Improved mobile shopping experience

Redesign 3 — Current Design

The most recent redesign brought ProPlenish’s website to its current state — a polished, content-rich store reflecting a mature, trusted brand with a loyal customer community.

Key Deliverables:

• Full visual redesign (current brand identity)
• Mega navigation menu (Shop, Marine Collagen, Outer Beauty, Subscription, Sachets, Loose Powder, Multibuy, Gift Card)
• Enhanced About section (Marine Collagen benefits, Nutrition, Research, Ageing & You, VIP Rewards, Green Points)
• Blog with multiple category architecture (Collagen, Anti-Ageing, Skincare, Hair Care, Nail Care, Recipes, Health & Wellness)
• Improved product pages with richer content
• Updated subscription product integration
• VIP Rewards and Green Points program pages
• Press and testimonials pages
• Mobile-first responsive design throughout

What We Did:

Subscription products are a critical revenue stream for collagen brands — encouraging repeat purchases and building predictable monthly revenue. We set up and configured WooCommerce subscription functionality for ProPlenish.

What We Configured:

Subscription Plugin Setup:

• WooCommerce Subscriptions plugin installation and configuration
• Subscription billing cycles configured (weekly, monthly, as needed)
• Subscription pricing set up (discounted vs. one-time purchase)
• Subscriber account management (pause, cancel, change frequency)
• Automated renewal emails and notifications
• Failed payment handling and retry logic

Subscription Product Pages:

• Dedicated subscription product listings
• Clear one-time vs. subscribe-and-save pricing display
• Subscription benefits communication
• Dedicated /subscription/ collection page

Customer Account Integration:

• Subscription management within My Account area
• Order history for subscription orders
• Easy cancellation and modification options

Outcome: ProPlenish now operates a functioning subscription product channel — giving customers the ability to set up recurring collagen orders with automatic billing and delivery.

What We Do Every Month:

For 11 years, we have kept the ProPlenish WooCommerce store secure, up to date, and technically stable — handling the ongoing maintenance that a content-rich health and wellness e-commerce store requires.

Security & Updates:

• WordPress core updates applied promptly
• WooCommerce updates tested and deployed
• Theme and plugin updates managed
• Security scanning and monitoring
• SSL certificate monitoring
• Malware scanning

Performance & Stability:

• Database optimisation and cleanup
• Cache management
• Uptime monitoring
• Error log review and resolution
• Image and asset optimisation checks

Backup Management:

• Scheduled automated backups
• Offsite backup storage
• Backup verification

Ongoing Support:

• Bug fixes and technical issue resolution
• WooCommerce order and product query support
• Plugin conflict identification and resolution
• New page and content updates
• Post-update testing across devices

11 Years of Reliable Maintenance:

• Multiple WordPress and WooCommerce major version upgrades handled safely
• No major security incidents
• Consistent platform stability throughout significant product and content growth

What We Did:

We delivered a 12-month SEO engagement focused on improving ProPlenish’s organic search visibility for marine collagen and health & wellness search terms in Australia.

Technical SEO:

• Full technical SEO audit
• Core Web Vitals optimisation
• Page speed improvements
• Meta title and description rewrite across key pages
• Heading structure corrections (H1/H2)
• Image alt text across product and blog pages
• Internal linking improvements
• XML sitemap review and resubmission
• robots.txt optimisation
• Schema markup implementation (Product, Organization, Article)
• Canonical URL review

On-Page SEO:

• Keyword research for Australian marine collagen and beauty wellness searches
• Product page optimisation (Marine Collagen Plus, Loose Powder, Sachets, Outer Beauty)
• Collection page SEO (Marine Collagen, Subscription, Sachets)
• Homepage optimisation
• Blog content SEO — existing article optimisation and new article guidance
• Category page improvements

Content SEO:

• Blog article keyword targeting
• Internal linking from blog to product pages
• Existing article optimisation (title tags, headings, alt text, content gaps)
• New article recommendations based on keyword opportunities

Local & Brand SEO:

• Google Search Console setup and monitoring
• Brand keyword protection
• Google Business Profile review (if applicable)

Monthly Reporting:

• Organic traffic performance
• Keyword ranking progress
• Technical health updates
• Recommendations for following month