The most successful, popular and profitable websites share a common practice of updating the fresh, relevant and revised content. Keeping your website updated is not a daunting task, it doesn’t require the site’s complete overhaul but still, has tremendous benefits! However, keep in mind that more content is not the key to success but the quality is. Here’s highlighted some of the benefits of fresh and updated content:
1) Search Engine Love’s Frequent Updates: ‘Recency’ is also an important factor that is used to evaluate which websites will appear early in the search results. Therefore, most recent content can help to improve rankings. The search engine crawlers frequently crawl newly updated web pages. If you keep on updating your website with relevant and valuable information, then you get the better chance of gaining higher rankings with each update. Most SEO professionals say, content that is useful for your visitors is highly beneficial for your business!
2) More Content, More Keywords: Adding content frequently increases the opportunity of containing more keywords! You can optimise your posts or articles with more keyword phrases which enhance the probability of getting searched by the users.
3) Authority Potential: Updating your site with fresh and quality content is an excellent way to become an authority in google’s eyes. The more valuable and useful content you produce and publish, the better are the chances of becoming an authority site.
4) Keep Your Visitors Well Informed: Valuable information helps in converting visitors into clients! Also, by engaging your audience, you build a long- term loyalty which translates into returning traffic and therefore add more value to your site.
One of the most easiest way to add fresh content is through the blogs. Moreso, another thing that you can do is adding social media feeds which can be an effective way to attract the crawlers.