What is PPC in Digital Marketing?

PPC, or pay-per-click, is a type of digital marketing in which advertisers pay a fee every time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than earning them organically through SEO or other types of marketing. PPC can effectively drive traffic to your site, particularly if you’re selling products or services that people are likely to search for online.

PPC campaigns can be targeted to specific demographics, making them a highly effective way to reach your target audience. Additionally, you can track the performance of your PPC campaign in real time, allowing you to make adjustments as needed. For these reasons, PPC has become a popular way to advertise online, and it can be an effective tool in any digital marketing strategy.