Is Digital Marketing Cost-Effective?

Digital marketing is highly cost-effective. Digital marketing costs considerably less than traditional and other outbound marketing and yet generates far more in terms of ROI (Return On Investment) by driving leads and conversions. The inherent measurability and reporting transparency of digital marketing empowers businesses of all types to be more goal-oriented and to focus on the activities that will best help them attain those aims. For instance, while having high volumes of web traffic is great, is your website attracting the right audiences and are they converting into actual customers? If it’s not, you can, for instance, adjust your content or retarget your advertising to make sure that your spend is being used to its best possible effect. Equally, high-quality content is proven to not only engage new audiences but also help retain customers – a hugely important factor if you consider that it costs five times more to acquire a new customer than it does to keep an existing one.

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